Studio Focus

Crafting a high-performance digital experience for the next era of strategy platforms.

Studio Focus

Project Overview

BoldMoves.ai is a fast-growing strategy platform helping businesses make smarter digital decisions. Their product was powerful, but their website felt outdated, unclear, and lacked the polish expected from a leading AI-driven brand. They needed a digital presence that matched their ambition and the intelligence behind their platform.

Our goal was simple: design a web experience that looks sharp, communicates value instantly, and converts visitors into active users. The final result is a bold, conversion-focused website grounded in clarity, trust, and modern design principles.

Case Study :
Studio Focus
Category :
Paid Media
,
Strategy
Date :
Dec 2025
Industry :
Digital Products, SaaS
Deliverables :
Google Ads, Meta Ads, Funnel Strategy, A/B Testing

Project Goal’s

Improve ROAS and reduce CPA
Build scalable paid acquisition funnels
Optimize creative performance
Align ads with user intent

The Challenge SWOT Breakdown

Strengths
Strong product offering and ad budget flexibility.
Weaknesses
Low ROAS, poor targeting, weak funnel alignment.
Opportunities
Optimization and testing could unlock rapid scaling.
Threats
Rising ad costs and increasing competition.
Studio Focus
Strengths
Strong product offering and ad budget flexibility.
Weaknesses
Low ROAS, poor targeting, weak funnel alignment.
Opportunities
Optimization and testing could unlock rapid scaling.
Threats
Rising ad costs and increasing competition.

Our Approach

User & Market Insights

We reviewed analytics, heatmaps, and user behavior patterns to understand friction points. Competitive benchmarking helped identify visual and UX opportunities in the AI strategy space.

Design System Enhancement

We reorganized the site into a cleaner funnel: hero clarity → product value → proof → CTA. Each section now tells a cohesive story and moves users toward action.

Content & Conversion Strategy

A sharper, more intelligent design language was built using clean typography, confident spacing, and an elevated color palette. Every element was designed to feel premium and trustworthy.

Interactive Experience Design

We crafted a modern layout with strong visual hierarchy, modular components, and interactive moments that guide users effortlessly.

What Makes This Project Stand Out

A strategy-first approach that shaped the entire redesign

Product storytelling built around real user needs
High-impact UI choices aligned with business goals

A modular UI system designed to scale across future products

Conversion-focused decisions backed by user behavior insights

By the Number

4.3×
ROAS
36%
Lower CPA
Faster Campaign Scaling

The Outcome

Studio Focus gained a website that truly represents their innovation. User engagement surged, conversions increased substantially, and the platform now supports millions of active visitors every month with a polished experience that builds trust from the first scroll.

Let’s Collaborate

Let’s Elevate Your Brand - Starting Today

Whether you’re launching something new or reinventing your brand, our team is here to help. Let’s connect and craft the next big move together.